A FASHION STUDIO
A CREATIVE SPACE
Have you ever wondered what happens after an item of clothing is thrown away ?
70% of discarded clothing ends up in landfills, when the rest is incinerated. That represents millions of tonnes of fabrics and materials that will never be recovered.
In our atelier, we recover clothing waste and other items that are repurposed with Couture techniques and skilled craftsmanship to produce fashionable, trendy and empowering outfits for you. Always using the most sustainable materials and where possible, recycled fabrics, we commit to finally provide you with a guilt-free shopping experience that caters for animal welfare and the environment.
What you buy from us was somehow destined to be destroyed, or wasted : we are committed to making sure the fashion industry becomes more ethical and transparent.
The work put into our repurposed clothing is adding value to items we want you to cherish and care for longer, and we make sure it is manufactured to the highest standards.
We want to break the chain of unworn clothing going to landfills, and we are working on novel materials to make our items more biodegradable, more ethical and circular.
THE CREATIVE DIRECTOR
Paris born, London based designer Aurélie Fontan launched her eponymous label in 2018, firmly establishing herself as an sustainable fashion designer, with a focus on bio-design and circular economy (including zero-waste production methods in texture making and cutting).
Aurélie’s work represents the “techno-craft” concept, where feminine, inspirational and eco-friendly luxury womenswear is produced from the latest technology and unconventional techniques.
After obtaining 6 nominations at Graduate Fashion Week, including three main awards in Womenswear, Sustainable and Ethical and Catwalk Textiles, and scooping an additional award in the Michael Kors Accessory Design Competition, she was commissioned by SAMSUNG to make the first 90% recycled and biodegradable Couture collection, entirely designed and manufactured through a smartphone.
In 2019 Aurélie won the coveted Ones to Watch Award with Fashion Scout, which allowed her to make her debut at London Fashion Week AW19.
A dress from her graduate collection was engineered in a science lab with the help of grown yeasts and bacteria, which she grew herself. The A/W19 collection stands as utopia for the fashion of the future. A fashion that builds on technology and craft to reach sustainably and ethically produced luxury clothing.
From living organism creating textiles to drawing robots, these highly feminine and textured silhouettes demonstrate how circular economy and innovation can be combined in luxury RTW and couture.
In 2020, Aurélie co-founded Mykkö, a R&D focused project to make plant-based bio-fabricated leather.
LONDON MAYOR ENTREPRENEUR AWARD Finalist 2020
MA SCHOLARSHIP 2020 I British Fashion Council
FASHION MAKES SENSE AWARD Finalist I FASHION CLASH FESTIVAL
ONES TO WATCH 2019 I Fashion Scout
FINALIST FASHION DESIGN 2019 I SBID
BEST DEGREE SHOW 2018 I Edinburgh University
FINALIST RESHAPE COMPETITION 2018 I NOUMENA
BA FINAL YEAR SCHOLARSHIP 2018 I British Fashion Council
BEST PORTFOLIO FASHION ILLUSTRATION 2018 I British Fashion Council
CATWALK TEXTILES 2018 I GFW
DAME VIVIENNE WESTWOOD ETHICS AND SUSTAINABILITY 2018 I GFW
M&S BEST WOMENSWEAR 2018 I GFW
HILARY ALEXANDER TRAILBLAZER AWARD Runner up 2018 I GFW
CHRISTOPHER BAILEY GOLD AWARD Runner up 2018 I GFW
MICHAEL KORS 2017 I Edinburg College of Art
SHOWS & EXHIBITIONS
LFW2020 - FASHION FUTURE I September 2019 - The Works, London
CUNARD LINES CRUISE FASHION WEEK I July 2019 Queen Mary II Ship – Transatlantic Cruise
BELARUS FASHION WEEK - The British Embassy I June 2019 - Minsk, Belarus
METAMORPHOSIS - Science Festival Exhibition I April-May 2019 - Edinburgh Summerhall
LFW19 - Ones to Watch Award by Fashion Scout I February 2019 - London
METAMATICS Presentation Showcase I October 2018 - Paris Le Marais
Elite Model Competition Finals - SAMSUNG exhibition I October 2018 - Paris Champs-ElysEes
Pure London Show - Graduate Catwalk I July 2018 - London
Graduate Fashion Week London - 25 Best Of & Gala Show I June 2018 - London
Fashion Revolution Week Fair - Edinburgh College of Art I March 2018 - Edinburgh
Museum of scotlang ECA Fashion Show I March 2018 - Edinburgh